Showing posts with label britmums live. Show all posts
Showing posts with label britmums live. Show all posts

Thursday, 28 June 2012

Britmums Live 2012: A review

Apparently "mummy bloggers" have power and influence.  This is supported by the 2 million people that the #britmumlive hashtag reached on Twitter over the weekend.  The Britmums Live 2012 conference played host to 500 attendees, but it's reach was far, far wider.

When I started blogging three years ago, I didn't anticipate that I'd be sat in a conference venue in London, surrounded by people who are batting off PR requests, being quoted in the national newspapers and being provided with numerous freebies by companies keen to get bloggers to review their products favourably. 

I felt a little like a fish out of water... to say the least!

Britmums Live 2012


It's Katy Hill!
The 2 day Britmums Live conference was incredibly well organised and the Agenda comprehensive.  An eclectic group of speakers had been booked, including Ruby Wax, Sarah Brown, Katy Hill and Cherry Healy.  According to the paperwork, top bloggers and experts were going to provide expert opinion and tips and techniques to enable us all to improve our blogs.

The highlights for me, other than the fun of checking out if my mental images of folk I'd never met were accurate (Click here for more on First Impressions), were the Brilliance in Blogging Awards, and the  Bloggers' Keynote.  I hadn't expected the showcase of bloggers and posts respectively to be quite so emotional.  I laughed, snorted, giggled, wept and was moved by the content.  Note to self: take tissues next time.

Unfortunately I noticed very quickly that the advertised 'titles' of many of the other Agenda items were, once you got there, not as advertised on the tin.  

Not as advertised on the tin


Ruby's Prevailing through adversity: how I bear the tsunami of all depressions didn't technically tell you how she bears the tsunami of all depressions.  She talked a lot about her new website and about whether we needed anonymity to discuss mental illness.  It was an interesting discussion; just not quite what I'd expected.

Roundtable: British Blogging now - this was one of the best discussions I saw over the weekend.  Carla Busazi, editor-in-chief of Huffington Post UK, was elequent in her questioning and control of the discussion. The bloggers on the sofa; from Danial Elton, Managing Director of blog Left Foot Forward, to Steve Keenan, online travel editor for The Sunday Times, gave a varied and frank opinion, which they didn't always agree on (refreshing).  The consensus appeared to be that bloggers were breaking down the traditional journalistic boundaries and opening up discussions that may not otherwise be had.  There was also an indication that the panel felt that many newspapers would very quickly move to digital only formats.

Crossing the Chasm
I was a little disappointed in the Blogger's studio: Crossing the Chasm, how to bring your blog up to the next level.  I think because no-one knew what they meant by 'next level'.  For me, it would be improving content so that readers were ejoying it and sharing with friends.  For many of the bloggers there, it was something different and so the discussion was at best a little vague.

The most useful practical tips that I scribbled down furiously came from Melinda Fargo who blogs at HerMelness Speaks.  She helpfully listed a set of things to think about; a checklist (and I love lists!). She has helpfully reproduced it on her blog here, which is good because my scribbled notes only add up to 9 things; not 10.  Ooops.

Of the other workshops I attended among the many on offer I found that the social media ones didn't meet expectations; I didn't get the 'manageable plan' I was promised in Creating a social media plan that works, I was just told to make one.  I wanted more.  I wanted nitty gritty. 


But I did get a lot of useful information from SEO tips and Legal Essentials; 55 minutes could have been doubled; and from Perks and Pounds by Erica Douglas; clear, concise, and delivered what it promised.  It was unfortunately in the minority.

And so, overall, I was left with a distinct feeling of not quite having got what I expected.  What I did get was fun, informative and in some instances incredibly useful; but it hadn't been what was advertised on the tin.

Newbie and Professional? 

 

I was also struck by the way the speakers assumed we were all experts - even in Beginners Blogging sessions.

Even Erica Douglas amusingly asked for 'hands up' those that are batting off the PR requests at the moment, as apparently she's being inundated.  That's lovely, for her.  But for us newbie bloggers who dream of being approached by a PR department, it's a little patronising and depressing.  Er no; I felt like saying. Not so much. Can you bat some of yours my way?

On another occassion a speaker said "Even if you've only got a 1000 page views a day".  Again I say; er no.  Still dreaming of that very big number and you are making it sound like it's pitifully small.

I just think the bloggers that have been doing it a while need to remember that their audience includes people who do know the lingo and have been around the block; but ALSO includes those that know nothing other than how to write a few elequent words on a blog post and hopefully entertain their readers.

Practicalities


I was also starving at the end of the Friday, to the point of feeling slightly nauseous as no food, other than the odd cake that we were too busy to spot and grab, was provided between 2pm and 8pm.

In summary


It seems like I've been on a downer on the event there.  Maybe it's the adrenalin that's finally ran out.

Maybe it's the realisation that the goodies I came home with were all for my children, and 'my' loot consisted of a TKMax compact, some anti-bacterial hand-gel, a paperback novel I'm not sure I'll read and 6 various packets of baby wipes.  You just can't please some people eh?

Suggestions

My ideas for an improved event next year include the following:

Food
Feed the bloggers on the first day; between the workshops and the wine and awards.  Many of us have travelled down before the start of the conference, not necessarily having time to eat much before registration at 2pm.  We are also mums, and so many are used to eating at 5pm before starting the whole bath, story, teeth, bed routine.  Instead, we were given the smallest nibbles I've ever seen at 6pm alongside free flowing champagne.  It was a recipe for many sore heads.  In our case, we hotfooted it back to the hotel after the awards and finally tucked into a delicious steak and chips at around 9pm.

The Lab
Have some workshops that are more informal discussions, and other's that are very technical - maybe calling it 'The Lab', where tools like Facebook, Google+, PInterest, can be gone through in greater detail, maybe even trouble shooting user problems there and then.

Newbie / Professional
Include some absolute beginners 'newbie' sessions, where subjects like SEO can be gone through in greater detail and a more basic pace for the newbies.  Similarly, faster paced advanced sessions for the pro's.

Say what it says...
Be careful that the speakers know what question they are being asked to answer in their presentation.  


And that's it.  My review.  If you have any questions about the event, I am happy to delve into my scribbles to see if I can decipher my notes!  The official Britmums Live site for more information and advance notice of next year's event is here.

Feel free to drop me a line at yummymummyreally@aol.co.uk, visit my facebook page here, or follow me on Twitter here at @ymummyreally. 

Friday, 22 June 2012

Apologies.... It's BRITMUMS LIVE!

I'm sorry.  Really sorry.  But today it's all about Britmums Live 2012.  I am on the train, feeling very geeky with my mobile providing me with a lovely WI-FI hotspot listening to increasingly drunk men starting their London-bound hen party early and drinking coffee. I'm drinking coffee; they are drinking Tetleys.  How Northern are well?

The lovely Amanda Ashton is sitting with me, trying to keep up with the increasing speed of the #britmumslive tag on Twitter.

We are getting increasingly giddy, excited and nervous all at the same time.  I am about to come face to face with a whole batch of bloggers that I've never met before but have chatted with on-line.  I just hope I don't scare them off.

I've managed to get my hair re-coloured (no roots today - so it's not exactly a realistic picture they are getting!) and I've even had a manicure.  I am pulling out all the stops here!

Managed to forget the hair dryer though, so I just hope I don't look too scarecrow-like tomorrow morning.

Hi to everyone that is traveling down (or indeed up) the country (or indeed world) to  converge on London.  See you all there!

Sunday, 25 March 2012

The Ultimate Britmums Live Linky

I’m going to BritMums Live
Claire at mummy blog "A Boy with Aspergers" is hosting the ultimate Britmums Live Linky.  This is where she gets to set a batch of questions for us to answer in the interests of a bunch of bloggers getting to know each other better.  Britmums Live is a conference, held in June, for British mummy bloggers.  This year will be my first year attending and I am stupidly excited.

I've been blogging here for nearly 3 years now, but have only recently started networking with other bloggers.  It's an interesting learning curve and it's improving the way I blog (I think?  Please let me know if it's not and why!)

So, in order to not feel quite so 'new girl' like when I get there in June I am joining in the Linky.  Here it goes!

Q1.  What's your blog title/url and how long have you been blogging?

I blog at Yummy Mummy? Really? intentionally about how on earth we can still be yummy whilst also being a mummy, but realistically about a whole host of parenting stuff!  I've been doing it since August 2009.

Q2.  Will Britmums Live be your first blogging conference?

YES.  (quivers in the corner)

Q3.  Did you bag yourself a sponsor?

Nope.  I haven't really developed any kind of brand relationships yet, so I'm paying for it myself.  I'm sacrificing some of the shoe budget!  It must be serious!

Q4.  Are you attending both days?

Yes.  Bring it on.

Q5.  What are you most looking forward to about the conference?

Meeting other bloggers in person, that I have so far only chatted with online.  Oh, and hopefully getting lots of tips to ensure this blog provides a great source of entertainment for it's readers!

Q6.  Are you wearing Branded clothing? (your sponsors brand)

Nope.  I refer you to Q3.


Q7.  What is your planned style for this event?

I was thinking probably smart.  I'm a big fan of tailoring, so maybe trousers and my favourite Ted Baker top.  Now there's a brand I wouldn't mind working with... hint hint!  (Tried to link to the top but it's last season, so no longer on their website... sorry folks!  It'll have to be a surprise.)

Q8.  Are you hoping to be nominated for a Brilliance in Blogging (BiB) Award?

I was, but unfortunately the nominations are now closed, and I wasn't.  If anyone is surprised by this, please feel free to rectify matters by clicking on the Mad Blog Awards nominations link instead over to the right!

Q9.  If so, what category?

See Question 8.  Perhaps Family Fun?  Not sure I quite qualify for Fashion and Beauty!

Q10.  Will you be looking to network with Brands?

It would be nice.  I'd love to work with a couple of beauty product brands, and maybe be able to offer some giveaways and competitions on the blog.

Q11.  What do you hope to walk away with, having gained from the conference?

An improved understanding of how to provide the best blog I can to my readers.

Q12.  Will you be dressing up in the toilet for the Friday night BiBs?

Now here's an area in which I excel.  Short time frame; no space; limited access to working hairdryers.  I can definitely get ready in those circumstances.  I'll have everything I need in my special Mary Poppins bag, including a gorgeous non-crease frock and killer heels.



Yeah right!

Q13.  Are you speaking at the conference, and if so, when, where, and how do you feel about doing so?

Not officially.  I suspect I won't stop talking though.

Q14.  Will you be joining the early morning bloggercise on Saturday?

Let me think about this?  Get out of bed earlier than is necessary on the one night of the year I don't have children walking me up at the crack of dawn?  I don't think so!

Q15.  What speakers are you most looking forward to listening to?

Nickie at I am Typecast.  She's been really helpful and I can't wait to hear what she has to share.

Q16.  What workshops will you be attending on the Friday (day 1)?

No idea.  I still can't decide.  Can I clone myself and attend them all?


Q17.  What workshops being held on the Saturday have grabbed your attention?

See Question 16!


Q18.  Are you booked into a hotel for the Friday night?  If so which one?

I am!

Q19.  Will you be looking for after party drinks?

Who's paying?  I am a Northerner you know!

Q20.  Are you worried about not knowing anyone, or being confident and socialising on the day?

I did a Performing Arts Degree.  What do you think?


Q21.  What are you most likely to be found doing whilst attending Britmums Live?

Drinking coffee and eating biscuits.  There will be some, won't there?

***

The rules say I now need to tag three more people; so here it goes:

Luci at Mother. Wife. Me. 
Trish at Mums Gone to
Susannah at A Modern Mother  (because although I thought she''d have already have done this.. she hasn't yet!?)

I absolutely understand if you aren't able to take part for whatever reason ladies.  If you can, then you'll need to click here to add your Meme to the main Linky!  Regardless, I will look forward to hopefully meeting you all at the conference!

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